Scientists think New Zealand and Australia Sun Scare Message has gone too far!

health is definitely at risk in both countries it appears

slip slop slpa messages scare publicHas the sun smart message gone too far? A number of scientists say yes.

With one in three Aussies now insufficient in Vitamin D scientists are calling for a review of the sun smart message, saying there is a dangerous dark side to staying out of the sun.

Australia has one of the highest rates of skin cancer in the world. In fact, two in three Australians will be diagnosed with skin cancer by the time they are 70. In response to these alarming figures,

The Cancer Council put the spotlight on skin cancer with the slip, slop, slap and sun smart campaigns run over the past few decades.

But, the flip side of slip, slop, slap (and wrap) is that Vitamin D deficiency is increasingly common in Australia and contributes to serious illness.

"The negative publicity regarding sun exposure during the past 30 years has resulted in a vitamin D deficiency pandemic," says Dr Michael Hollick author of The Vitamin D Solution.

Biochemist and author Lyle MacWilliam, who was recently in Australia to talk at a Health Sciences convention, agrees. He expressed serious concern at the current vitamin D recommendations in Australia and NZ. He says that they are "seriously out of date."

"I respectfully submit that the governments of Australia and New Zealand have been remiss in keeping abreast of the emergent science on vitamin D and disease prevention," he says.

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